Google Case Study

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How Google started, grew, and became a $279 billion company. The Google company came about in 1998 and was founded by Larry Page and Sergey Brin to market the world’s most used search engine, Google Search, based on the web. The specialty of the American multinational company includes all Internet-related services such as online advertising, cloud computing, hardware, and software, and is one of the largest media companies in the world, with various supporting products such as Google News, Google Maps, Gmail, Google Maps, and Google Maps. Chrome, and Google Plus.

History of Google

The Humble Beginning Google started in 1998 as a project researched by Larry Page and Sergey Brin. He considered exploring the virtues of the World Wide Web in the form of a page. Larry’s supervisor, Terry Winn Grad, encouraged him to choose the idea. Larry later recalled Terry’s advice as to the best advice he had ever received. He focused on the problem of finding out which web pages a given page is linked to and named his research project “Backrub”. Larry was later joined by Sergei who was supported by a National Science Foundation graduate fellowship.

The two first met in the summer of 1995 when Larry was part of the new students Sergei had voluntarily asked to show up on campus. Larry and Sergey both worked on the National Science Foundation-funded Stanford Digital Library Project (SDLP), which aimed to develop enabling technologies for a single unified universal digital library.

Although Larry and Sergei disagreed on almost everything during their first meeting, they formed a partnership by the following year, 1996. He had to work in his dorm where Larry searched the web with his web crawler from his Stanford home page. He began building a search engine to determine the importance of individual pages on the World Wide Web using links. The two developed an algorithm when they realized that a search engine based on page rank would produce better results. They both tested their thesis as part of their studies and founded the search engine, after which they changed the name of the search engine from Backrub to Google. The first version of Google was released on the Stanford website in August 1996, and over the next few years, it attracted the attention of many people around the world beyond the academic community.

By September 1997, the domain name had been registered for Google. In 1998, Andy Bechtolsheim, co-founder of Sun Microsystems, founded Google Inc. Wrote a check for $100,000 to Larry and Sergey just before it came into existence. three other angel investors; founder Jeff Bezos, Stanford University computer science professor David Cheriton and Ram Sriram also provided capital to support the budding Google company. These investments prompted the newly appointed team to upgrade from their dormitory to their first office, a garage in suburban Malo Park, California. A clunky desktop computer, a table, and a bright blue carpet were the only things that could be seen in his office in the early days.

Attempts to sell Google in 1999

Larry and Sergey decided to sell Excite to Google, an Internet portal that provides a wide variety of content including news, weather, and a metasearch engine aggregated from over a hundred sources for a price of $1 million. Excite CEO George Bell declined the offer despite Vinod Khosla, one of its venture capitalists, asking the two to raise up to $750,000.

How Google Grew

By 2003, Google had taken a further step and moved from the garage to the current headquarters at 1600 Amphitheater Parkway in Mountain View, California, which became known as the Googleplex. The building was leased from Silicon Graphics. In February of the same year, Blogger service maker Pyra Labs was acquired by Google. This acquisition gave the company the opportunity to use information from blog postings to improve the speed and relevance of articles in search engines.

In August 2004, Google went public and offered 19,605,052 shares at $85 per share. It also sold shares using an online auction format and resulted in sales of $1.67 billion, giving the company a market capitalization of at least $23 billion. Google expanded rapidly as it hired more engineers and built a sales team. One of the software engineers who joined the team in 2004 was Eric Schmidt, who agreed to work at Google for 20 years until 2024, and who became executive chairman at Google in subsequent years.

In January 2005, Google was valued at approximately $52 billion, making it one of the largest media companies in the world by stock market value. To motivate its engineers in 2005, Google introduced a policy called Innovation Time Off. This policy urged engineers to use 20% of their working time on research projects that interest them.

As of July 2012, Marissa Mayer, vice president of Google Search Products and User Experience, showed in a talk at Stanford University that half of all new Google service products launched in late 2005, such as Gmail, Google News, Orkut, and AdSense, derive from this policy. .

In September 2005, Google announced a long-term partnership with the National Aeronautics and Space Administration (NASA), which would involve Google in establishing an R&D center at NASA’s US Research Center for Large-scale Data Management, which would include the Laboratory Office. and accommodation will be included. for engineers.

Google entered into a partnership with Sun Microsystems in October 2006 to help each other share and distribute technologies. As part of the partnership, Google hired employees to help with the open-source Office program. As a result, Google grew so much in size that it became a competition against other large technology companies, one of which was Microsoft.

In 2006, the leased Googleplex building was eventually purchased from Silicon Graphics for $319 million, by which time the name “Google” had become an everyday word and a verb in the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary. was defined as. “Using the Google Search Engine to Find Information on the Internet.” The TV series Buffy the Vampire Slayer was the first to use the word “Google” as a verb in 2002. In March 2006, Google was added to the Standard & Poor’s 500 index as a replacement for an oil company, Burlington Resources.

The day after the announcement, Google’s share price rose more than 7%, and since 2007 Universal Search has provided all types of content in search results. Google experimented with markets such as radio print publishing. In January 2008 Google announced the purchase of the radio advertising company, DMARC, which provided a system that allowed companies to advertise on radio. Google eyeing video and AI.

Google bought the 18-month-old YouTube video-sharing platform in 2006 for $1.65 billion. This acquisition eventually ended Google Video. In January 2010 Google began investing in an X Lab dedicated to technology such as Internet-connected glasses, self-driving cars, and using high-altitude balloons to provide Internet service in remote locations. Some of these developments evolved into companies such as the Waymo Self-Driving Car Unit. Google is now a major player in artificial intelligence with rivals including Amazon, Apple, and Microsoft.

Google Failures

Google Plus, launched in June 2011, proved to be a useful innovation as it was able to compete with Facebook as a social networking platform, but Google Plus was not able to win the war as Google shut it down completely in 2018 was announced.

Google Answers launched in 2002. This knowledge market program allowed users to post questions that were answered in detail by other users. If an answer is deemed satisfactory by the asker, the researcher of the answer will receive a reward ranging from $2 to $200, with Google holding 25% of the reward. Rival online reference desks such as Yahoo Answers, Mahalo Answers and Korra have sprung up, despite its enormous influence over competitors. Google Answers was eventually discontinued in December 2006, remaining as a read-only archive.

Google Glass was considered the biggest gadget of the future as the touchscreen tablet instead became one of Google’s major public and market disasters. Glass was designed as an ultra compact computer. Google Glass was intended to meet the public’s basic web browsing, photo taking and GPS needs before everyone’s eyes. However, despite the hype, ‘Google Glass’ ultimately failed to sell due to less than favorable reviews for its exceptional price tag and lack of special features, which led to production being halted and back to the drawing board.

By 2015, Google underwent a corporate restructuring that led to the creation of Alphabet Inc., the multinational conglomerate that became the parent company of Google and several former Google subsidiaries. Larry became the new CEO while Sergei became the President.

Google today

Today, Google has more than 60,000 employees in 50 countries and has become the most widely used web-based search engine with over 3.5 billion searches per day and net assets of over $279 billion. has gone.

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